I spend my time observing and then recording the event from various angles and perspectives so that the resulting images can appeal to many viewers, and of course can be used by graphic designers for publicity and promotions needs.
I use a documentary style of photojournalism, honed over many years of experience in all conditions, to capture unposed natural expressions of the participants enjoying the event.
This can also be balanced with the obligatory posed images often required by stakeholders. I always try to make even those shots interesting with a strong focus on the message.
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